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  • Tourist Oriented Directional Sign Program


    TODS SignageTourist-oriented directional signs provide travelers with directional guidance to an approved business/site location available along City primary or secondary roadways (not interstates).

    Businesses pay an application fee, fabrication/installation fee for each sign. The business is responsible for all costs associated with the sign(s). The designated city approved sign vendor is responsible for the fabrication/ installation of the sign(s). There is a 4-6 week review and processing of each sign application by the Department of Economic Development and Tourism with final approval by all city departments involved in processing the application, sign(s) and sign(s) location.

    There are specific business participation requirements which each type of business must meet to be eligible for the program. Businesses can participate if a substantial portion of its products or services are of significant interest to tourists, if the business falls within one of the approved sites and if it meets the other criteria outlined below.

    Tourist Oriented Directional Business Criteria


    • Business shall be categorized as an approved cultural, recreational, retail or services tourism site. 
    • Business shall derive a major portion of income or visitors from motorists not residing in the area of the business.
    • Business shall be in continuous operation at least six (6) hours a day, five (5) days a week. 
    • Business shall be licensed and approved by the City and appropriate local agencies regulating the particular type of business.
    • Business must comply with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped.
    • Business agrees to abide by all rules, regulations, policies, procedures and criteria associated with the program.
    • Business agrees that in any cases of dispute or other disagreement with the rules, regulations, policies, procedures and criteria or applications of the program, the decision of the City shall be final and binding.
    • Business must prominently display additional approved signage on their premises in such a manner that it is readily visible to motorists from the roadway.


    Fee Structure & General Sign Requirements


    $175.00 Application fee per sign (Refundable if an acceptable site for installation can not be identified.)

    $825.00-$1,225.00 Fee per sign, fabrication and installation


    Tourist oriented sign(s) shall be rectangular in shape and shall have a white legend and border on a blue background. This is a federal and state standard color designation. The sign(s) shall be limited to the identification and directional information of the business. The sign(s) will have a maximum of two lines of legend. All letters and numbers will be at least 6 inches in height. Logos are not allowed. The sign(s) shall not include promotional advertising.

    Sign shall be located at a primary or secondary city roadway (not interstates).


    The location of traffic control signage or devices shall take precedence over the location of tourist oriented directional sign.


    Assemblies may only be installed within public right of way maintained by the City of Fredericksburg.


    If a sign(s) are damaged or stolen the business owner is responsible for all fees associated with repair or replacement.


    Tourist Oriented Directional Sign Program Application  


    Program Frequently Asked Questions

    What is a Tourist Oriented business?

    Tourist oriented business is defined as any approved cultural, recreational, retail or tourism services site which meet the participation criteria as outlined in the Business Participation Requirements and Tourist Oriented Directional Business Criteria section.

    Where are the structures placed?

    These signs are placed along city primary or secondary roadways (not interstates) within public right of way. 

    Can Gas, Food, and Lodging establishments participate in the program?


    What distance criteria must a business meet?

    A tourist oriented business/site location is eligible for signing at intersections within one (1) mile of a non-controlled access city primary system highway. City staff will review and determine proper distance if less then one (1) mile. Such signs may be installed on the approach of intersections or further in advance as sight distance requires. Intersection signs must be 200’ minimum in advance of intersection and minimum 200’ spacing between such signs. Advance sign spacing is increased to 500’. Also, Manual on Uniform Traffic Control Devices (MUTCD) states that regulatory, warning, and guide signs take priority over tourist oriented signs if spacing or visibility is a conflict. Also, Right of Way (ROW) may be an issue due to the size of the signs and the required clear zone (lateral) offsets.

    What size are the signs?

    A panel is 72” wide by 18” high.

    How much will it cost to participate in the program?

    $175.00 application fee - one time per sign and $625.00-$1,225.00 fee per sign, fabrication and installation per business sign per direction.

    Can seasonal businesses participate in the program?


    Once I am in the program, can my sign(s) be removed?

    Yes. Certain conditions can result in the removal of your sign(s): if your location no longer offers the required services and/or does not meet the criteria. The City reserves the right to remove the sign(s) at any time, for any reason (e. g. road construction, utility work, etc.) The business will receive appropriate notice prior to removal of the sign(s).

    How will the signs be maintained?

    All maintenance of the structures and signs will be performed by City approved subcontractors; any fees associated with maintenance will be billed to the business. Notice will be sent prior to maintenance.

    For more information, please email Amy Peregoy, Economic Development Specialist or call the Department of Economic Development and Tourism at 540.372.1216. 

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