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  • Our Staff

    Bill Freehling  
    Director, Economic Development and Tourism
    Amy Peregoy
    Economic Development Specialist


    Bill Freehling ImageBill Freehling started his job as Assistant Director for Economic Development in June 2014 following a 10-year stint as a reporter with The Free Lance-Star newspaper in Fredericksburg. For the last seven years of that decade he covered local business, giving him a firm understanding of the opportunities in place for the City of Fredericksburg and a large network of area business contacts. Bill works to attract new businesses and developments to the City of Fredericksburg, help them get established and try to ensure their success. He works closely with the city’s Economic Development Authority and incentive program. Bill got his undergraduate degree in history from Wake Forest University and his master’s degree in mass communication from the University of North Carolina at Chapel Hill, and he is now undertaking the certified economic developer program through the International Economic Development Council. 


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     Amy Peregoy

    Amy Peregoy is the Economic Development Specialist for the City of Fredericksburg’s Department of Economic Development and Tourism.  Ms. Peregoy is focused on business retention and expansion efforts, assisting prospects, supports the Economic Development Authority (EDA) to include administering the grant program, she also developed and coordinates the Economic Development website.  She joined the department May 2011 after 19 years with Silver Companies Commercial Division.  She is the Assistant Secretary to the EDA and editor of the quarterly Economic Development and Tourism e-newsletter.  She is a graduate of the Chamber of Commerce’s Leadership Fredericksburg 2012 and is a member of the Leadership Fredericksburg Alumni.  Amy attended the Business and Accounting Curriculum at Germanna Community College.


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    Julie Perry
    Manager, Visitor Center
    Lura Hill
    Manager of Tourism Sales

    JPerry PhotoJulie Perry joined the team at the Fredericksburg Department of Economic Development and Tourism early in 2006 after being the Director of Sales at the Riverside Dinner Theater in Stafford, VA.  She has a strong sales background with a history of successful campaigns and is passionate about the power and presence of the front-line team as marketers to the region’s residents and visitors.  She is a past president of the Fredericksburg Regional Hospitality Council and has been a featured guest speaker at the VA1 Conference with the VA Association of Museums and twice for Virginia Tourism Corporation’s Local/Regional Visitor Center Seminar.  Julie A. Perry is a Magna Cum Laude graduate of James Madison University with a degree in Music Industry and a professional singer, voice teacher and adjudicator.  She is proud to serve as the City Staff Liaison for the Fredericksburg Arts Commission and regularly puts her Music background to good use as a singer with the Fredericksburg Chamber Chorale.   


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    LHill PhotoLura Hill is the Manager of Tourism Sales for the City of Fredericksburg, working to increase travel-related taxable sales through the attraction of group business.  Her responsibilities involve a variety of public relations work and establishing professional contacts for the purpose of promoting tourism in Fredericksburg, developing group tour packages, coordinating itineraries, travel arrangements and reservations.   Lura also supervises two part-time staff responsible for reunions, meetings, conferences and conventions.  She has a busy travel schedule representing the city at regional, state and national travel trade shows.  Lura is a Certified Tour Professional by the National Tour Association.   An employee of the city since 1987, she began her tenure with the city as a travel counselor and was promoted to Manager of Tourism Sales in 1995.   She received her undergraduate and M.S. degrees from Longwood College and was a teacher in Charlotte County from 1978 to 1986. 


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    Victoria Matthews
    Conference Sales & Services Coordinator
    Kim Herbert
    Conference Sales & Services Specialist

    Victoria MatthewsVictoria Matthews is the Conference Sales and Services Coordinator for the City of Fredericksburg’s Economic Development and Tourism. Her mission is to attract meeting planners interested in bringing meetings and conventions to the region as part of the regional tourism program. Duties include preparing requests for proposal, conducting site inspections, arranging housing blocks, provided marketing materials for the meetings, and coordinating any requests from planners including Dine Arounds, tours and transportation. Victoria joined the City of Fredericksburg as a part-time employee in September 2006. Previous to city employment, Victoria was a meeting planner in Northern Virginia for a national trade association. She has been in the meeting planning industry since 1998. Victoria is a graduate of Lynchburg College and the University of Vienna, Vienna Austria with a B.A. in International Relations and German.


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    KHerbert PhotoKimberly Herbert is a 11-year employee of the City of Fredericksburg.   Her current title is Conference Sales and Services Specialist.   She began with the City’s Tourism Department as the event organizer for First Night Fredericksburg and her role in tourism has increased and evolved through the years. Her duties include increasing tourism and travel related taxable sales through the attraction of social, military, educational, religious and fraternal organizations to the city, performing a variety of public relations work and establishing professional contacts for the purpose of promoting visitation to Fredericksburg.


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    Danelle A. Rose
    Administrative Assistant  

     Danelle Rose ImageDanelle A. Rose joined the Department of Economic Development and Tourism in December, 2013, as Administrative Assistant following a 14-year career as a General Manager in the restaurant industry and a strong background in customer service. Danelle’s main responsibilities with the department include: managing the day-to-day operations of the department office, prepares and processes accounts payable, maintains budgets and records, and implements the department’s social media. Danelle has a B.A. Degree in Psychology and Information Systems from Mount Union University in Alliance, Ohio.


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