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    Karen Hedelt
    Director
    Lura Hill
    Manager of Tourism Sales
    Karen Hedelt

    Karen Hedelt is a 31-year employee of the City of Fredericksburg.   Her current title is Director of Economic Development and Tourism, a position she was promoted to in August, 2009.   She began with the City’s Tourism Department as a media liaison in 1981 and her role in Tourism and Business Development has increased and evolved through the years.   She has had three tenures as the Interim Director of the Economic Development and Tourism Department.   Her duties include managing the department staff and budget, coordinating the advertising and public relations programs of the City, and supervising a regional tourism program.  Karen is a graduate of Lynchburg College with a B.A. in English Literature/Writing. In 2010 she was named a Woman of Distinction for Civic Affairs and received the 2008 Historic Fredericksburg Foundation Lillian D. Reed Volunteer Award.   She is a past president of the Fredericksburg Public Relations Society.

     

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    Lura HillLura Hill is the Manager of Tourism Sales for the City of Fredericksburg, working to increase travel-related taxable sales through the attraction of group business.  Her responsibilities involve a variety of public relations work and establishing professional contacts for the purpose of promoting tourism in Fredericksburg, developing group tour packages, coordinating itineraries, travel arrangements and reservations.   Lura also supervises two part-time staff responsible for reunions, meetings, conferences and conventions.  She has a busy travel schedule representing the city at regional, state and national travel trade shows.  Lura is a Certified Tour Professional by the National Tour Association.   An employee of the city since 1987, she began her tenure with the city as a travel counselor and was promoted to Manager of Tourism Sales in 1995.   She received her undergraduate and M.S. degrees from Longwood College and was a teacher in Charlotte County from 1978 to 1986. 

     

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    Amy B. Peregoy
    Marketing &
    Information Specialist
    Julie Perry
    Manager, Visitor Center

    Amy PeregoyAmy Bettis Peregoy is the Marketing & Information Specialist for the City of Fredericksburg’s Department of Economic Development and Tourism.  Ms. Peregoy is focused on business retention and expansion efforts, assisting prospects, supporting the Economic Development Authority, along with coordinating and updating the upcoming new Economic Development website.  She joined the department May 2011 after 19 years with Silver Companies Commercial Division.  Amy is pursuing her Economic Developer (CEcD) certification through the International Economic Development Council program, the leading industry designation.  She is a graduate of the Chamber of Commerce’s Leadership Fredericksburg 2012 and is a member of the Leadership Fredericksburg Alumni.  Amy attended the Business and Accounting Curriculum at Germanna Community College.

     

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    Julie Perry Julie Perry joined the team at the Fredericksburg Department of Economic Development and Tourism early in 2006 after being the Director of Sales at the Riverside Dinner Theater in Stafford, VA.  She has a strong sales background with a history of successful campaigns and is passionate about the power and presence of the front-line team as marketers to the region’s residents and visitors.  She is a past president of the Fredericksburg Regional Hospitality Council and has been a featured guest speaker at the VA1 Conference with the VA Association of Museums and twice for Virginia Tourism Corporation’s Local/Regional Visitor Center Seminar.  Julie A. Perry is a Magna Cum Laude graduate of James Madison University with a degree in Music Industry and a professional singer, voice teacher and adjudicator.  She is proud to serve as the City Staff Liaison for the Fredericksburg Arts Commission and regularly puts her Music background to good use as a singer with the Fredericksburg Chamber Chorale. 

     

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    Kim Herbert
    Conference Sales &
    Services Specialist
    Victoria Matthews
    Conference Sales &
    Services Coordinator 

    Kim HerbertKimberly Herbert is a 11-year employee of the City of Fredericksburg.   Her current title is Conference Sales and Services Specialist.   She began with the City’s Tourism Department as the event organizer for First Night Fredericksburg and her role in tourism has increased and evolved through the years. Her duties include increasing tourism and travel related taxable sales through the attraction of social, military, educational, religious and fraternal organizations to the city, performing a variety of public relations work and establishing professional contacts for the purpose of promoting visitation to Fredericksburg. 

     

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    Victoria MatthewsVictoria Matthews is a 6-year part-time employee of the City of Fredericksburg. Her current title is Conference Sales and Services Coordinator.  Previous to city employment, Victoria was a meeting planner in Northern Virginia for a national trade association. She has been in the meeting planning industry for 13 years.  Her duties, with the city, include preparing requests for proposal, and conducting site inspections for meeting planners interested in bringing meetings and conventions to the region as part of the regional tourism program.  Victoria is a graduate of Lynchburg College and the University of Vienna, Vienna Austria with a B.A. in International Relations and German.

     

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